This soft jelly candy with a dusting of sugar is packed one lime, lemon, cherry, orange, and licorice in a pack. The slogan boasted: "5 flavors 5 cents, America's favorite jelly candy." Well, it’s gone up in price a bit, but what hasn’t? It is still just as good as you remember, and that’s worth something these days!
In March of 1921, Fred W. Amend went into business for himself manufacturing marshmallow. Later that year he began producing jelly candy from a formula he himself had developed. The formula solved a problem of the time which was the outbreak of "sweat" on the surface of jelly candies. Fred's wife suggested the name of the product which hit the market in 1921.
The jellies were wrapped by hand in a rolled package. A twist at each end of the roll kept the candies from falling out. Today they are packaged in a strip of 5 flavors to compete with candy bars sold at store counters. Much of the early candy was sold in bulk to syndicate stores such as the F. W. Woolworth Company. With business growing a new plant was built in Danville, IL in the 1930s. Originally the company was in downtown Chicago.
At the start of World War II, the popular candy became the center of an extensive advertising campaign for the Amend Company. The campaign was launched in twenty-one markets east of the Mississippi River and north of the Mason-Dixon line. Billboards, car cards, newspapers and radio stations were used to promote the product. Slogans used were "5 flavors - 5 cents, America's favorite jelly candy," "Purest candy tastes just dandy, keep it handy" and "Best candy buy in town."
In September of 1974 the candy teamed up with Evel Knievel, the motorcycle daredevil and his unsuccessful jump of the Snake River Canyon. With national coverage it brought a lot publicity for the candy but it wasn't so successful for Knievel.
Sold in individual packs.
Allergy Information: Manufactured in a facility that also processes milk, egg, soy, peanuts and tree nuts.